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Perspectives

The same idea, seen from different angles.

Each image places two situations side by side. The materials are the same. What differs is what the organization does with them.

Floor-to-ceiling shelves of identical archive boxes on one side; on the other, a few chosen books beside a working desk.

Organizational Memory

Everything preservedWhat matters, remembered

An organization that collects everything remembers nothing.

A worn leather notebook closed on a private desk on one side; on the other, the same notebook open on a long shared table beside an open card catalogue.

Information Capital

Held by one personHeld by the organization

Knowledge that leaves with one person was never the organization’s.

A loose pile of stones on one side; on the other, the same stones assembled into a self-supporting arch.

Collective Sensemaking

Same informationMeaning emerges

Having the information is not the same as understanding what it means.

Nine wall clocks showing different times on one side; on the other, nine clocks all showing the same time.

Coordination

BusyCoordinated

Activity happens in parts. Coordination happens between them.

A stack of dusty bound reports on one side; on the other, one page from them pinned above a working desk.

Adaptive Learning

What happenedWhat it changed

Experience does not make an organization smarter. What it changes does.

An antique balance scale resting level with a stone block on one pan and a feather on the other, beside an identical scale resting level with two equal stones.

Trust

Looks rightIs right

Trust begins when information represents reality.

A new grand piano still wrapped among boxes on one side; on the other, the same piano open and ready to be played.

New capability

New technology, old organizationNew capability, new organization

Transformation is what the organization becomes capable of doing.